San Benedetto, Restyling
Refreshing the identity of Italy’s most-loved mineral water

Simple and transparent

Our collaboration with San Benedetto saw us accompanying the company in its process of development in the territory and in focusing on its most distinctive characteristics.

The creation of a network of springs led to a presentation of territory and the characteristics of the water in order to explain the origins of the product to consumers, promoting the San Benedetto guarantee. The stylistic elements of the label were also subject to renovation.

The actual bottle to the left, the new one to the right.

The Ecogreen project is the flagship of the company’s ever-increasing commitment to the planet, and has been explained in a simple and direct manner, through the account of how San Benedetto is capable of considering its own future and that of its consumers.

All of the work regarding clarification which has been carried out on the range of products culminates in the simplification of the brand, which - respecting its original identity - has been improved in terms of the readability of its elements, integrating its Italian origins and the characteristics of the water in a light-hearted manner, within a smile.

Historical evolution of the San Benedetto brand from 1956 until now

Acqua Minerale San Benedetto is the first ever Italian Total Beverage Company. Over its 60 years of history, it has become a national market leader for water and iced tea. The original spring in Scorzè is now part of a network of Italian springs. Since the 1980s the company has been one of the most committed companies in terms of reducing the environmental impact of production.


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