April 4th, 2012
In recent years the term “organic” has become part of our daily vocabulary: from the supermarket to the beauty shop, from products for the home to clothing, one commonly speaks of organic products. There are many reasons that bring more and more people to adopt a natural and organic lifestyle, beyond that of their grocery shopping.
February 28th, 2012
Art and Branding work together, in an equivalent way, by means of their ability to tell stories. Art has always created myths and invented stories, and only recently it has approached market logic, while brands only lately have placed alongside their commercial nature, which is a creator of economic value, aspects that come close to that of a storyteller.
January 10th, 2012
From sweets to boxes of washing powder, products with a retro feel regularly appear on the shelves, awakening pleasant feelings associated with the past. The goal is always the same, to captivate consumers by transporting them back to a nostalgic, reassuring time.
November 28th, 2011
When talking about food, the words ‘craftsmanship’ and ‘industrial’ usually mean the opposite. Industrial production has inherent characteristics that clearly set it apart from the tradition of craftsmanship or from the image that craftsmanship has in the minds of consumers. Can industrial products communicate craftsmanship?
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