Background

Annalisa was founded in the mid 1930s and today is one of the most important Italian brands of peeled tomatoes and preserves, recognised for its genuiness and attention to tradition. Passion and craftsmanship, together with dynamism and entrepreneurial challenges, have further contributed to Annalisa’s success until today.

Brand Vision

After re-launching the Brand Annalisa decided to focus on safeguarding Italian biodiversity by supporting Slow Food and by helping to increase awareness of typical Italian products. The initiative led to “I legumi d’italia” (Italian pulses), a new line of pulses from various Italian regions on line with the Annalisa Brand’s DNA thanks to their simplicity and genuineness.

Design Solution

The pack showcases the product and tells its story, leveraging the values of the new pulses line: genuiness and quality are supported by the use of transparent glass jar and the black top. The line is in touch with Annalisa personality, a Brand that cares for quality and taste signs and endorses a line inspired by protecting biodiversity and safeguarding the culinary tradition of bygone days.