Background

Telecom Italia is renowned as the historical Italian telecommunications leader, so much so that its development is tied to the economic and social growth of Italy. Now, the company is responding to the advent of an increasingly efficient digital society with technologically advanced products, with repercussions also on the attitudes and customs of people and companies.

Brand Vision

In keeping with its vision and its mission, Telecom Italia publishes its Sustainability Report every year. The document shows how the company is committed to sustainable development in Italy, not only in terms of the environment but also as regards the management and use of digital tools in everyday life.

Design Solution

In line with the brand spirit, this document has taken a digital form for the first time and has become an application to download. The design, consistent with the printed version, makes it an easy, user-friendly read, while the use of suggestive images restores emotion to the tool. The digital application allows rapid consultation of the document at any time, which offsets the problem of printing and accentuates the attention to environmental sustainability.