Annalisa rebranding
Background
Annalisa is one of the most important Italian brands of peeled tomatoes and preserves. The Brand is perceived as genuine and traditional thanks to the excellent quality of the ingredients used, but it’s products had poor shelf impact, an obsolete and out of date image, compared to their competitors.
Brand Vision
To redefine a new image more in line with Annalisa values and personality it has been proceed with a redesign of the Brand and of the product portfolio. The new visual language gives to the Brand a more recognizable style and communicates in a clearer way the point of differentiation typical of the Brand: genuineness and tradition.
Design Solution
The new pack system is more rational and simple. It communicates effectively the link between Annalisa, territory and tradition reinforcing leveraging on the Brand asset and putting evidence on realistic visuals which give the quality of ingredients and products.
DESIGN
The product visual, thanks to a traditional wooden chopping board, communicates to the consumer the genuineness of the ingredients.
Colour codes of the packs help the consumer to find his way around the wide product range.
The new Brand has a greater impact and visibility.
The tagline “tutto il buono della terra” (all the good of the land) helps to reinforce Brand positioning.
