Manetti & Roberts
Brioschi tablets: a new language for an historic Italian Brand

Effervescente Brioschi, first produced over 100 years ago, Is the refreshing thirst-quenching digestive aid by Manetti & Roberts. Thanks to its simple, natural, pleasant-tasting formula and its long market history, the Brand is perceived as traditional and effective.

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The Idea Natura concept store, developed by CB’a Design Solutions, has won the 2010 Green Oscar offered by Coldiretti

The new Idea Natura concept store has today been awarded with the “Green Oscar 2010” by Coldiretti. The Oscar, won for the “Campagna Amica” category, wants to give a prize to the best sustainable and competitive projects developed with creativity and innovation by the new generation of entreprenaur who achieve the objective of creating a stronger relationship with the specific region and promoting the development of an Italian agricultural food chain.

The Idea Natura project is based on the definition of a new commercial offer which aims to satisfy the need of buying both fresh and made over in season products like fruits, oil, wine or milk, directly from the local farmers. CB’a Design Solutions has been responsible for the design of the internal store, thinking on a layout that could have been able to enhance the value of the products and the ishopping experience, bringing the agricultural tradition, with its own instruments and feeling both into the communication and in-store forniture. Furthermore, to stress the concept of the short food chain, it has been developed a food tasting area where it is possible drinking and eating the same genuine products coming from the associate local farmers.

Prokrin Elements
A new product line for curly hair

Since the eighties, Prokrin has had an important asset: great value for money. This has guaranteed the Brand’s success in the hair gel market, above all thanks to its historic reference: the 500ml. soft bag tube “la qualità transparente che si tocca” (transparent quality you can touch).

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GlaxoSmithKline
Aquafresh Flex Junior, a space toothbrush

Aquafresh is a well-known GSK Brand and long-standing leader in the oral care products for both adults and children. In the children’s products segment, Aquafresh is considered by mothers as the ideal partner: effective in oral care and able to make it fun.

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Telecom Italia
Vitality and fluidity for the Sustainability Report

Today, Telecom Italia is recognised as the Italian telecommunication company par excellence. Inevitably, its development is closely linked to that of the country to the extent that its logo, besides being one of the most well-known, is associated with qualities such as reliability and competence. Telecom’s commitment to the development of the country has always been strong; it is a good listener, and its strong desire to create a balance between economy, society and environment is evident in the commitment of the Telecom Italia Group to sustainable development.

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Career Service Politecnico di Milano
Focus on students for the new identity

The Politecnico di Milano Career Service aims to offer support and guidance for the Polytechnic’s students and graduates during the transition to the world of work. The Career Service is a meeting place for the supply and demand of students and businesses.

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Fruttolo
A new way to taste the yogurt

Fruttolo was created in 1984 as a fresh soft cheese. It’s balanced combination of milk and fruit meant that it immediately established itself as a new healthy, delicious children’s snack. Thanks to it’s expertise, Fruttolo’s product portfolio has gradually expanded with new references with a variety of flavours and formats.

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CB’a DS Milan reaches for the sky!

After several months of structural renovation and some hard days of interior decoration and furnishing, our new office is finally ready. We are in a small 2 floor building, formerly a workshop.

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Idea Natura
A brand new concept store

Idea Natura is a consortium of farms producing high quality fruits and vegetables in the Piana del Sele, in southern Italy. More and more consumers favor the Farmer’s Market which allows fresh quality products to reach them at an affordable price, bypassing the steps in the commercial distribution chain. Idea Natura, decided to create a format for the direct marketing of fresh produce and processed foods coming from member companies.

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Banca Fideuram
Planning the Brand experience in the Private Centres

Banca Fideuram is among the four leading operators in the Italian Private Banking sector.Banca Fideuram’s new Private Centres are where the Brand and its top customers meet. The Private Centres are an expression of Banca Fideuram’s very own style of successful service, which is based on relationships, personalisation, and attention to detail. The Private Centres project hinges on interaction at a personal level, confidentiality and a friendly reception.

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